Trade Name Reservation

Start

Merchant Brand Names Business sector

An electronic service provided by the Ministry of Commerce through the Saudi Business Center platform, which allows beneficiaries to reserve a trade name within a maximum period of (60) days, pending the issuance of the commercial register, without the need to visit service centers.

Service level agreement

Steps

Conditions

Required Documents

Access the platform: Via the National Unified Access through the Saudi Business Center platform.
Select the service: From "Doing Business" > "Ministry of Commerce" > "Reserve a Trade Name" - or from "Public Services" > "Manage Reserved Trade Names" > "Reserve a Trade Name".
Start the service: Review the terms and requirements, then agree and click "Apply for the service".
Enter data: Select the reservation type and language of the trade name - Enter up to 5 suggested trade names.
Review and submit the application: Review the application summary, modify names if necessary, then approve the declaration and submit the application.
Processing and payment: After approval by the Ministry of Commerce, the invoice is issued and paid through the central payment system.
Complete the application: After payment, the trade name is published and the application status changes to "Complete". The application can be printed or modified in the event of a return or rejection.

The age must not be less than 18 years.
The applicant must be the beneficiary of the trade name or authorized on their behalf with a valid authorization.
The name must consist of Arabic words, Arabized words, letters, Arabic numbers, or one or more of these, if a trade name in Arabic is being reserved.
The name must consist of English words, letters, numbers, or one or more of these, if a trade name in English is being reserved.
It must not be contrary to public order, public morals, lead to deception, or be prohibited from use.
It must not resemble a trade name that is reserved or registered in the commercial registration, regardless of the type of activity.
It must not resemble a trade name, a globally renowned trademark, or a registered or well-known trademark in the Kingdom.
It must not contain any political, military, or religious meaning, indication, or connotation.
It must not resemble the name, honorary title, or symbol of any local, regional, or international organization or any of its institutions.
It must not contain a prohibited name as per the list of prohibited names.To view the prohibited names, click here
It must not contain the name of a government or a semi-government entity.
The regulations for reserving or registering the name (Saudi Arabia), or the names of cities, regions, and public places, must be adhered to in accordance with the regulations outlined in the Trade Name Law and its Executive Regulations.
List of names that are not considered distinctive for a trade name click here.

The provisions outlined in the executive regulations related to reserving family names as trade names must be observed.
A letter from the entity requesting the service must be provided if the beneficiary is a government entity or an entity affiliated with it.
When reserving a trade name for an association or endowment, the applicant must provide the association’s license or the endowment certificate.
A trademark ownership certificate must be submitted when requesting a trade name reservation based on a registered trademark.
Note: The trade name reservation will not be processed if there are identical or similar registered names.