The Ministry of Commerce and Investment has published a ruling issued by the Criminal Court in Riyadh, imposing a fine against an Est. that violated the rules and conditions of making sale. That is by misleading the consumers and offering sale with higher prices than the ones before the sale. It is stated that this ruling to be published in two local newspapers at the expense of the said Est.
The details go back when MCI inspectors monitored sale tags on some items at a lower price than the advertised ones after the sale, at one of the Establishments in Riyadh, besides the said Est. did not keep the approved price lists. Therefore, the case was referred to the concerned authorities for taking the necessary legal measures.
It is worth mentioning that the Ministry has provided e-service for issuing sale licenses for the commercial establishments. This is in line with its concern and interest to verify the true sale and to ensure the absence of any manipulation or misleading against the consumers, also to eliminate all fake sales or offers.
MCI would like to affirm the continuation of addressing and punishing those violating the Anti-Commercial Fraud Law, as well as taking all legal measures against the violators, since cheating and deceiving the consumers is a crime and it is against the law.
MCI calls on all consumers to lodge their complaints through MCI Consumer Call Center (1900) or through the application of a Commercial Violation Report or via the Ministry's website.