H.E. the Minister of Commerce and Industry meets the Head of Nissan Motor Corporation, and the Said Corp. presents its Plan to Assign Some New Agents

23 Feb 2014
​Nissan Motor Corporation Starts Setting up its own  Company in the Kingdom to Provide Better Service
H.E. MCI Minister has held a meeting with Carlos Ghosn, Head of Nissan Motor Corp., and also held a long meeting, during his current visit with the Crown Prince to Japan, with the company officials. H.E. was notified about the  company's plan to improve services and restructure its business in the Kingdom in the light of His Excellency`s meeting with the Head  of the Corp. in Davos . H.E. explained the importance of providing better services to the clients, and the need to open separate offices for the Corp. in the Kingdom and to enable a greater number of agents to provide after-sales services throughout the Kingdom, stressing as well the need to provide warranty and spare parts in light of the consumers` complaints received by MCI.
H.E. briefed the company`s officials on the preliminary results of the 2nd  questionnaire  about the level of the consumers satisfaction and the percentage of improvement after appointing an additional agent for the company in the Kingdom. This indicator confirms that the multiplicity of agencies leads to competition for better serving the consumers and resulted in an improvement in the customers satisfaction.
 The Head of Nissan Corp. explained that they had been benefited by the questionnaire and they determined to establish an independent office in the Kingdom managed by the company itself in Japan, and they would appoint a number of agents in the kingdom, and that the new office would set up an independent Call Center for the consumers services.
 It is worth mentioning that H.E. the Minister of MCI has been carrying out  several visits to Japanese  manufacturing and investing companies in the Kingdom, this is within the delegation accompanying the visit to Japan by Prince Salman bin Abdulaziz, Crown Prince, Deputy Prime Minister and Minister of Defense. 
Moreover, this meeting comes within the communications carried out by MCI with the manufacturers. H.E. the Minister had already met with a number of manufacturers including " Isuzu "  " Toyota " in  Japan , and " Ford " , " GM " " Chrysler " in U.S.A. , and" Kia " " Hyundai " in South Korea for the same purpose .
MCI had published last year the results of a questionnaire conducted by the Ministry to monitor the level of satisfaction with the services of Cars Agents in the Kingdom, the survey pointed out  that 61% percent of consumers have expressed dissatisfaction with the level of services provided versus 11% per cent expressed their satisfaction, while 28% per cent said they were satisfied to some extent.
 MCI announced its intention at that time to communicate with the manufacturers to inform them of the results of the questionnaire, saying it would ask these companies to have direct presence in the Kingdom for supervision, follow-up and to monitor the performance of their agents, in order to improve and raise the level of services provided to consumers.
Last Modified 26 Dec 2018