NORA ALAJMI

Regulatory executive with more than 20 years of leadership across government, education, and banking, currently leading consumer protection regulatory operations at the Ministry of Commerce. Combines private-sector commercial judgement with public-sector oversight: builds inspection and enforcement systems that are data-led, measurable, and proactive rather than reactive. Experienced board member and policy contributor, with a record of legislative and regulatory reform, institutional transformation, and performance frameworks aligned to Vision 2030.

Assistant Deputy Minister for Regulatory Operations  |  Consumer Protection Agency, Ministry of Commerce — Riyadh Jan 2024 – Present

• Lead nationwide regulatory operations for consumer protection, covering field inspection, e-commerce and digital market oversight, and the end-to-end complaints and reports lifecycle from intake to enforcement.

• Direct a shift from reactive to proactive oversight through risk-based targeting and data-driven inspection planning, improving detection rates and reducing time to case closure by [add %].

• Commissioned and deployed unified executive dashboards tracking inspector performance, visit quality, complaint handling, closure rates, and geographic coverage — giving leadership a single operational view across [add number] regions and [add number] inspectors.

• Established the KPI and executive reporting framework used for senior leadership and ministerial briefings, including sentiment and consumer-interaction analytics drawn from digital channels.

• Led supply chain oversight programmes linking monitoring signals to enforcement action and market-level regulatory impact, presented to the Minister and the senior executive committee.

• Coordinate cross-government enforcement and policy alignment with SASO, the National Center for Inspection and Oversight, and other regulatory bodies.

• Translate Vision 2030 objectives on market confidence and consumer trust into operational targets, governance procedures, and authority matrices for regulatory teams.

• Board Member — Saudi Standards, Metrology and Quality Organization (SASO)

• Board Member — National Center for Inspection and Oversight

• Board Member — Al Ahsa Chamber (strategy, executive, and women empowerment committees), 2021 – Present

• Board & Review Committee Member — National Institute for Educational Professional Development, 2021 – Present: strategy formulation with PwC; review of budgets, financial statements, and annual closing with external auditors.

• Private Education Representative — Private Education Consulting Council, 2023 – Present: contributed to K-12 regulations and legislation, registration reform, and investment attraction.

• Investment Team Head — Federation of Saudi Chambers, 2021: led legislative reform proposals with the Ministries of Education, Commerce, and Investment.

• Earlier committee service: Saudi Handball Federation (Investment Committee, 2021–2022); Family Business Council-Gulf (Private Education Committee, 2019–2021); Al Ahsa College of Technology (2017–2019); Al Rashid Creativity Award (2016–2019); Al Ahsa Governorate Local Council (2021).

Chief Executive Officer  |  Alkifah Educational Company, Alkifah Holding — Riyadh & Khobar 2019 – 2023

• Built the education company from the ground up and tripled the number of schools across three regions, growing enrolment by 120% and parent satisfaction by 90%.

• Grew revenue from SAR 25M to SAR 75M and improved net income ratio by 12% while preparing the company for IPO readiness through governance, performance, and financial restructuring.

• Acquired a subsidiary valued at over SAR 30M to diversify revenue sources.

• Instituted governance frameworks, policies and procedures, authority matrices, and KPI-based quality standards across all regions.

Executive Manager — Schools Division  |  Alkifah Holding 2013 – 2019

• Created and delivered a five-year strategy; transformed a family business into a corporate structure by rebuilding policies, procedures, and core business processes.

• Grew the business by 50% through operational automation and integrated systems, raising productivity and materially reducing cost.

• Pioneered the Balanced Scorecard framework within a Kingdom educational management setting.

• Acted as liaison to the board, the holding company, the Ministry of Education, and the Ministry of Human Resources on policy, legislation, and Saudization compliance.

Area Manager — Eastern & Northern Region  |  National Commercial Bank (NCB) 2011 – 2013

• Doubled the branch network in the region and grew the portfolio by 100% through site selection, manager recruitment, target setting, and client contracting.

• Earlier at NCB: Quality & Customer Care Manager, Eastern & Northern Region (2011); Female Branch Manager (2008–2010); Customer Service Officer (2007–2008).

Founder  |  Madarsna Platform — Riyadh 2022 – Present

• Founded the platform end to end: business plan, financial model, marketing strategy, and product definition with the development team.

English Teacher  |  Alkifah Academy — Al-Ahsa 2003 – 2007

Diploma in Banking — Bahrain Institute of Banking & Finance, Manama, Bahrain, 2008

Bachelor of Arts, English Language & Literature — King Faisal University, KSA, 2003

Distinguished Establishments Award — Al Ahsa Chamber, 2019

Excellence in Leadership Award — Korea Advanced Institute of Science & Technology (KAIST), 2016

Best Quality & Customer Care Manager Award — National Commercial Bank, 2011