The Kingdom witnessed a record increase in the participation of commercial establishments to obtain discount and promotion licenses during the seasonal sale on Founding Day.
The Saudi Ministry of Commerce announced that a total of 4,207 discount and promotion licenses were issued electronically on Founding Day, marking one of the largest seasonal discounts due to the great demand from commercial establishments.
The seasonal discount which was launched by the Ministry to celebrate the national occasion, witnessed the issuance of 2,598 discount licenses and 1,609 licenses for promotional offers in all regions across the Kingdom, while a total of 7,255 licenses were issued during February.
The Ministry indicated that the number of discounted products during the Founding Day seasonal sale amounted to more than 3 million products, most notably fashion products, electronics, home appliances, perfumes, accessories, furniture and furnishings, while the total discounted products during February amounted to approximately 10 million products.
The developed service enabled merchants to print out and maintain records of their electronic discounts and save their own balance of electronic discount, making the process of requesting and obtaining licenses for seasonal discounts and promotional offers more immediate and accessible. Moving forward, the Ministry’s aim with this new electronic service is to streamline procedures, reduce false discounts and create a stimulating commercial environment.